History of Nike: Timeline and Facts



Nike was founded in 1964 by Bill Bowerman and Phil Knight. From Japan and sell them in the USA. At that time the duo founded Blue Ribbon Sports, which will later become the Successful sporting. From a handshake, every guy ended up spending $500 to import Tiger sneakers Were. Bill Bowerman and Phil Knight founded in 1964 nike.

The success story of Nike is worth a listen for anyone who’s interesting in sporting goods or how businesses run. We’ve hence chalked out an outline which would help one get the gist of this successful company.

How Was Nike Founded?

Sports back in 1964. Throughout that time, Phil Knight had only gone through. University of Oregon followed by a stint at Stanford leaving him The Narrative of Nike begins with the Narrative of Blue Ribbon With two crucial experiences that set the trajectory of his future.

At University of Oregon, he ran for the school's track and field team, putting him into contact with their coach, Bill Bowerman. Aside from an intensely competitive ethos, Bowerman displayed a fascination with optimizing his runners' shoes, constantly tinkering with different models after learning from a local cobbler.

The corporate head office address and headquarters in Melbourne VIC 3000. Most of the operations handled from this Nike Australia corporate headquarter.

Nike Timeline

·         1964 - Phil Knight and Bill Bowerman found Blue Ribbon Sports.
·         1971 - Cutting ties with Onitsuka Tiger (now Asics), Blue Ribbon Sports becomes Nike Inc., using swoosh logo created by Portland State University student Carolyn Davis for $35
·         1971 - Bowerman comes up with iconic sole pattern for Waffle Trainers after putting rubber into a waffle iron
·         1972 - Romanian tennis player Ilie Nastase becomes the first athlete to sign an endorsement with Nike.
·         1979 - Nike introduces patented "Air" technology with new Tailwind shoe.
·         1980 - Nike completes IPO with a price of 18 cents a share.
·         1984 - Nike signs Michael Jordan, launching Air Jordan series.
·         1987 - Nike drops ad for new Air Max shoes set to The Beatles' "Revolution," making it the first ad to use the band's music.
·         1988 - First "Just Do It" campaign launches with ad featuring 80-year-old running icon Walter Stack running across the Golden Gate Bridge.
·         1989 - "Bo Knows" ad campaign drops featuring baseball and football star Bo Jackson.
·         1990 - First Niketown store opens in Portland, Oregon.
·         1991 - Activist Jeff Ballinger publishes report exposing low wages and poor working conditions among Indonesian Nike factories. Nike responds by instating its first factory codes of conduct.
·         1996 - Nike signs Tiger Woods.
·         1998 - In the face of widespread protest, Nike raises the minimum age of its workers, increases monitoring, and adopts U.S. OSHA clean-air standards in overseas factories.
·         1999 - Nike co-founder Bill Bowerman dies at 88.
·         2002 - Nike acquires surf-apparel company Hurley.
·         2003 - Nike signs Lebron James and Kobe Bryant.
·         2004 - Nike acquires Converse for $309 million.
·         2004 - Phil Knight steps down as CEO and president of Nike, but retains chairman role as William D. Perez becomes the company's new CEO.
·         2008 - Nike signs Derek Jeter.
·         2012 - Nike becomes official supplier for NFL apparel.
·         2015 - Nike becomes official supplier for NBA apparel.
·         2018 - Nike unveils ad campaign featuring athlete and political activist Colin Kaepernick, garnering a mix of public approval and backlash.


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