History of Nike: Timeline and Facts
Nike was founded in 1964 by Bill Bowerman and Phil Knight. From
Japan and sell them in the USA. At that time the duo founded Blue Ribbon
Sports, which will later become the Successful sporting. From a handshake,
every guy ended up spending $500 to import Tiger sneakers Were. Bill Bowerman
and Phil Knight founded in 1964 nike.
The success story of Nike is worth a listen for anyone who’s
interesting in sporting goods or how businesses run. We’ve hence chalked out an
outline which would help one get the gist of this successful company.
How Was Nike Founded?
Sports back in 1964. Throughout that time, Phil Knight had
only gone through. University of Oregon followed by a stint at Stanford leaving
him The Narrative of Nike begins with the Narrative of Blue Ribbon With two
crucial experiences that set the trajectory of his future.
At University of Oregon, he ran for the school's track and
field team, putting him into contact with their coach, Bill Bowerman. Aside
from an intensely competitive ethos, Bowerman displayed a fascination with
optimizing his runners' shoes, constantly tinkering with different models after
learning from a local cobbler.
The corporate head office address and headquarters in
Melbourne VIC 3000. Most of the operations handled from this Nike Australia
corporate headquarter.
Nike Timeline
·
1964 - Phil Knight and Bill Bowerman found Blue
Ribbon Sports.
·
1971 - Cutting ties with Onitsuka Tiger (now
Asics), Blue Ribbon Sports becomes Nike Inc., using swoosh logo created by
Portland State University student Carolyn Davis for $35
·
1971 - Bowerman comes up with iconic sole
pattern for Waffle Trainers after putting rubber into a waffle iron
·
1972 - Romanian tennis player Ilie Nastase
becomes the first athlete to sign an endorsement with Nike.
·
1979 - Nike introduces patented "Air"
technology with new Tailwind shoe.
·
1980 - Nike completes IPO with a price of 18
cents a share.
·
1984 - Nike signs Michael Jordan, launching Air
Jordan series.
·
1987 - Nike drops ad for new Air Max shoes set
to The Beatles' "Revolution," making it the first ad to use the
band's music.
·
1988 - First "Just Do It" campaign
launches with ad featuring 80-year-old running icon Walter Stack running across
the Golden Gate Bridge.
·
1989 - "Bo Knows" ad campaign drops
featuring baseball and football star Bo Jackson.
·
1990 - First Niketown store opens in Portland,
Oregon.
·
1991 - Activist Jeff Ballinger publishes report
exposing low wages and poor working conditions among Indonesian Nike factories.
Nike responds by instating its first factory codes of conduct.
·
1996 - Nike signs Tiger Woods.
·
1998 - In the face of widespread protest, Nike
raises the minimum age of its workers, increases monitoring, and adopts U.S.
OSHA clean-air standards in overseas factories.
·
1999 - Nike co-founder Bill Bowerman dies at 88.
·
2002 - Nike acquires surf-apparel company Hurley.
·
2003 - Nike signs Lebron James and Kobe Bryant.
·
2004 - Nike acquires Converse for $309 million.
·
2004 - Phil Knight steps down as CEO and
president of Nike, but retains chairman role as William D. Perez becomes the
company's new CEO.
·
2008 - Nike signs Derek Jeter.
·
2012 - Nike becomes official supplier for NFL
apparel.
·
2015 - Nike becomes official supplier for NBA
apparel.
·
2018 - Nike unveils ad campaign featuring
athlete and political activist Colin Kaepernick, garnering a mix of public
approval and backlash.

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